PFIZER // LIVE FULLY POP-UP

The Story: Food is an unmet need for People Living with Ulcerative Colitis (UC) when it comes to whole patient care and living (well) with UC.

The Idea: A pop-up food event in NYC in partnership with Food Network chef/UC patient, Sunny Anderson, empowering patients to take control of the aspects of their lives that UC can affect to help them Live Fully.