HUGGIES // TAKE BACK THE T-SHIRT

The Story: When it comes to wardrobe essentials for babies, diapers are top of the list. But for the 1 in 3 American families struggling to afford diapers, some have had to turn to another wardrobe staple – the T-shirt – as a last resort.

The Idea: While T-shirts don't make for good diapers, they are great for making bold statements. So we collaborated with designer and mom, Kristen Noel Crawley of KNC Beauty to #TakeBackTheTshirt.