BUBLY // THE BUBLÉ HACK
The Story: Many people know of Michael Bublé as a singer & songwriter. What they don’t know is that he also makes a great social media hacker.
The Idea: To extend bubly’s Super Bowl spot to social, we let Bublé add é’s onto évérythingé.
I was tasked to embrace my inner Michael Bublé, writing quippy, fun lines during the big gamé across Twitter, Instagram, and Facebook.
Here’s how The Bublé Hack came to life on Twitter.
STEP 1: HACK LAUNCH
STEP 2: THE GAMÉ BEGINS
STEP 3: HALFTIME IS BUBLÉ TIME
STEP 4: BUBLÉ’S CUT OF THE BUBLY SPOT, I MEAN BUBLÉ
STEP 5: REPLY TO BRANDS. STILL WAITING FOR MY RIDE… 😃
STEP 6: CUE APARNA MONDAY MORNING, REMINDING FANS IT’S BUBLY
A FEW OF MY FAVORITE FAN INTERACTIONS
Agency: R/GA