RAGÚ // HANDCRAFTED AT HOME

The Story: The original RAGÚ® sauce recipe was handcrafted at home by its founder. Families today want that same handcrafted taste but are fatigued with making another home-cooked meal in quarantine.

The Idea: A social/digital campaign featuring recipes that give people the best of both worlds — they can enjoy handcrafted taste without doing all of the handcrafting themselves.