CANON // THE REAL-LIFE MOVIE TRAILER
The Story: At CES 2023, Canon wanted people to experience its latest technologies in an immersive way, as opposed to us telling them about it.
The Idea: Be a character in the trailer for M. Night Shyamalan’s latest movie, Knock at the Cabin — all powered by Canon’s latest technologies.
Agency: FCB Chicago
Awards: Cannes Lions Silver Digital Craft Cannes Lions Shortlist Entertainment Exhibitor Magazine Best Booth of CES 2023